May 6, 1954: A 25-year old medical student broke the unbreakable four-minute mile. Prior to him no one had ever broken the four-minute mile, in centuries, in millennium of trying. It was considered impossible and according to physicians of the time, dangerous to the health of anybody who even attempted it.

Roger Bannister established a new world record. But he did more than that, he changed history. He changed what was possible and doable. Two and a half years later 16 runners had logged the sub four-minute mile.

Do you think it happened by accident? You and I are interested in success, in extraordinary achievement. Bannister was studying the brain and achievement he was studying neurosurgery. He had some insights and he applied them to himself.

We’ve chosen the title of this wealth building inspirational series The Four Minute Extra Mile to give credit to what Bannister knew and what he did. The philosophy of The New Think and Grow Rich, which guides our work, is not about instant, effortless riches. It promulgates the law of cause and effect.

The fortunate thing is, sure, it takes intention, dedication, focus, and effort, but it takes so little extra effort. Little things intentionally done can have huge, compounding effects. Roger Bannister packed a grueling 30-minute workout in his busy pre-med schedule using part of his lunch hour to practice every day.

Adopt the same training regiment that led Roger Bannister to victory and to fame. Adopt the same training regimen that defied and defined history. Short, focused, regular, intense training sessions.

Bannister bettered the four-minute mark with 3:59:04. That is our commitment to you, everyday, audio, or video that betters the four-minute mark.

That means you can go the extra mile in less than four minutes of daily dedication.

I make you three promises. One you’ll get a daily audio or video message under four minutes in length. Two, the message will be in synch with, inspired by The New Think and Grow Rich philosophy. And three, you will make money.

This is the extra mile by which you distance yourself far, far ahead of your competitors. If you’re serious at excelling you must go the extra mile, it’s the price of success.

Is victory worth the price?

The effort was gargantuan. When Bannister crossed the finish line he sagged toward the ground. The official sprung over and held up the seemingly lifeless Bannister. The crowd went hushed. The time was announced “Three…”, pandemonium broke loose. The rest was drowned out by cheers!

The crowd roared towards Bannister. Life sprung afresh. Bannister embraced his companions and trotted a glorious victory lap.

Ted Ciuba, “living legend” and bestselling author of The NEW Think and Grow Rich, Ted Ciuba is one of the world's top human potential trainers. He helps people find, define, and actualize their passions to transmute their intangible desires into real money. To find out more about Ciuba, how he can help you, and to collect $297 worth of free gifts visit www.HoloMagic.com

==================================

Publishers and website owners - You may freely use and publish this article as long as you publish it in its entirety, including the resource box.

I heard that Joe Karbo, author of The Lazy Man’s Way To Riches, wasn’t making his money off of his book. When I first heard that, I, being marketing naïve, like most people, just couldn’t see how that could be possible.

Then, in 1994 I entered the marketing world. Do the math. Full page ads aren’t cheap. Then there’s the cost of the book itself, plus shipping and handling. There’s not much, if any, money left after direct expenses are covered.

Ah! He was selling the names to other marketers who wanted the kind of prospects – positive-minded business opportunity seekers – that he was gathering! Yes, I see it!

Then I responded to an ad about how to make money sitting at home in your underwear. If you’re a fan of direct response marketing, you’ll recognize this as Jeff Paul’s famous book. Again, a $10 book. Having purchased the book, I saw that it led straight to an offer to purchase his course (basic and advanced, of course) that instructed you HOW to do what you’d just read about.

Wow, the message was ringing as clear as a bell! That course cost hundreds of dollars – so that was where he was making his money! He was using his book to get qualified leads! Further, because his book, unlike Karbo’s, was a cheap, ratty “product” (aside from the content, mind you), he was probably breaking even on his ad costs. This meant that people were PAYING him to receive his message! And those who paid covered his costs of advertising, production, shipping, and handling, so that the money he made on the backend was really his. The big money.

Now I was on to something.

By this time I had enjoyed some good success in the new “Internet markeing” field myself, and was considered somewhat of an expert by others who were still struggling.

So I followed the formula (with my own twist, of course). I put together a marketing course which, at the time, was a leader in the new marketing medium, Mail Order in the Internet Age. I put it together in two parts, the “System” and, for those who wanted my mentoring, the “Protégé Program”. (That’s the basic and the advanced versions.)

That made writing the book very easy. I simply pulled from the course. Of course, the book told more what to do than how to do it. The book gave some very convincing case studies, backed up with actual figures, of the kind of money one could make. Those who were hooked had to buy my course to figure out how to do it…

Unlike Jeff Paul who HAD to sell off of ads, I designed my book as a quality book that made a genuine contribution to the reader and looked good. This was so the book stores, who do make their money selling books, would pick it up, effectively making my lead generation costs zero.

The strategy worked. The book sold briskly through bookstores, and everyone who read through to the end was a hot prospect for what I was offering.

This strategy was using the book as a business card, getting leads that didn’t cost me anything, then making good money when a book buyer invested in the offering at the end.

The process worked so well that I repeated it with the Amazon.com #2 best-seller, How To Get Rich On The Internet. Same thing. In the back end I offer the How To Get Rich On The Internet HomeStudy System. Both books are still in circulation, and we get orders for both products even today.

Which is another thing I like about a book – it has a longer life cycle than an ad in a monthly business opportunity magazine or card deck.

Don’t get me wrong, both books made a genuine contribution to knowledge. (Though, because they were on such a timely subject, parts of both books are outdated.) However, the strategy was to sell my backend products to make money.

I certainly discovered something else. I call it the “glow factor”. It’s about expert credentialing. It’s about being recognized as “someone”. It certainly happened (correction: happens) to me… As well as to the other authors I know. As an author, people look up to you. It helps you way beyond the offer at the back of the book. It makes you someone they should listen to. In a commercial sense, this means your prospects are “pre-sold”.

Building trust and credibility with a prospect is the first and most important hurdle a salesperson must clear. If they don’t trust you, they won’t buy from you. A book makes you an authority. (Do you note the very word “author” inside the word “authority”?)

So my strategy with my most recent release, The NEW Think and Grow Rich, a radical modernization and empowerment of Napoleon Hill’s monumental success classic , the original Think and Grow Rich, is different yet from the strategy of the former two. With the first two, I actually used the book to sell my backend products.

The NEW Think and Grow Rich is conceived differently. Sure, it drives people to my website, you’d better believe that… And there is a catalogue of products available in the final pages… But the book is designed to deliver high-value content only. The book is designed to help people, with the content of the book itself, rather than forcing them to get the backend course to be able to work the system.

People want experts. I went straight for the credibility and authority angle in this book. Because of how well presented the book is, people are attracted to the products, seminars, coaching and mentoring I offer. I am in high demand as a speaker. All because I stand out in a crowded field because I have a book.

Yes, I have actually made money from book royalties, but it pales in comparison to the huge sums it has opened the door to. If all the money I received from my books was from royalties, you better believe I’d still have my day job.

You don’t make money with a book – you make money because of your book.

Ted Ciuba is a leader in the human potential field, America’s Foremost Internet Marketing Consultant, original founder of World Internet Summit, and author of the bestselling book, The NEW Think and Grow Rich. He helps people find, define, and empower their passions, harnessing them to make money: to transmute their intangible desires into real money. To find out more about Ciuba, how he can help you, and to collect $297 worth of free gifts visit www.HoloMagic.com

 ==================================

Publishers and website owners - You may freely use and publish this article as long as you publish it in its entirity, including with the resource box.