Have you ever heard this?...

"If This Money-Making Philosophy Is So Good,
Then How Come Napoleon Hill Died Broke?"

© MMVIII by Ted Ciuba

That one's easy, friend. It's simply not true that Napoleon Hill died broke.

A controversial multi-millionaire in the direct-response industry, whom we choose to leave unnamed, as we don't want to give any power to this myth nor this method, used that as a headline to GRAB people's attention.

Well, you know the old saying... "Four-hundred times more people read your headline than will ever read your ad."

He said it, as an attention getter to get you to read his article. (Which really was an ad disguised as an article.) If you actually read the ad, you discovered that the headline was something that someone else said that was erroneous.

Alas, many people just read the headline... A few people repeated it here and there... And before long you have people believing it - people who have NEVER done the least investigative work to determine if this amazing statement is true or not!

Rest assured, it is not.

Among the various "toys of the rich" Napoleon enjoyed in his lifetime was a 500 acre estate in the Catskills Mountains, entertaining with hundreds of guests in attendance, and 2 Rolls-Royces. Not to mention that - in his final years - he endowed and left to posterity a positive foundation that bears his name, The Napoleon Hill Foundation.

This is not to say that in his fledgling years he didn't encounter adventure and adversity. He did. Remember, he was a hillbilly boy from the likes of Butcher Hollow (pronounced "hollar"). And he had a few adventures as an adult, too. But he did practice what he preached.

One of the things he preached was PERSISTENCE. The need for that, presumably, is that adventures come in the lives of all people, especially those working to achieve great things. He discovered this to be an absolute necessity in the lives of those who make it to the top.

All who have studied those who have achieved and coached those who would achieve agree on this basic truth.

The Roman senator, Seneca, said "It's a rough road that leads to the heights of greatness."

The medieval King Arthur, dispatching Sir Percivale out to find the Holy Grail warned him, "Wherever the Grail lies, the way to it is roughened with strife."

Life was not different for Napoleon Hill than it was for the 500 very rich individuals he studied and used as the basis of his landmark work, Think and Grow Rich.

One of the adventures of life, for instance, that took the wind out of his sails in one of his million dollar earning years was the entry of the United States into World War II (WWII). The U.S. passed a law that there could be NO non-essential usage of paper. He was not the only author whose royalties sucked up overnight.

Wouldn't it cause you some fancy footwork if your primary income stream was legislated out of existence with no phase-out period?!!

Rest assured... We DO know he earned millions of dollars. That's public record. Although, because of his astute financial planning (he could afford financial advisors, mind you), we don't know exactly how much his estate was worth at death... However, we DO know he died extremely well-off.

The truth is, that those who say Hill died broke or penniless are, at best, gullible people presenting misinformation they've heard and haven't bothered to check out, or, worse, distorting it (or lying about it) like the unnamed marketing guru who is the most traceable source for this unfounded myth.

Now you know the truth.

Hill died a very wealthy man, after a lifetime of contribution that continues to this day.

May you do as well. R.I.P.

Case closed.

=================================================================

Ted Ciuba, Certified MasterMind Consultant, a leader in the human potential field, helps entrepreneurs, salespersons, and corporations discover and adapt their mindset to success. Among his other accomplishments, he modernized and empowered Napoleon Hill’s success classic, Think and Grow Rich, “the book that launched a million millionaires". To discover The NEW Think and Grow Rich, to find out more about Ciuba, how he can help you, and to collect $297 worth of free gifts visit www.HoloMagic.com

Publishers and website owners - You may freely use and publish this article as long as you publish it in its entirety, including the resource box.

Have you ever heard this?...

"If This Money-Making Philosophy Is So Good,
Then How Come Napoleon Hill Died Broke?"

© MMVIII by Ted Ciuba

That one's easy, friend. It's simply not true that Napoleon Hill died broke.

A controversial multi-millionaire in the direct-response industry, whom we choose to leave unnamed, as we don't want to give any power to this myth nor this method, used that as a headline to GRAB people's attention.

Well, you know the old saying... "Four-hundred times more people read your headline than will ever read your ad."

He said it, as an attention getter to get you to read his article. (Which really was an ad disguised as an article.) If you actually read the ad, you discovered that the headline was something that someone else said that was erroneous.

Alas, many people just read the headline... A few people repeated it here and there... And before long you have people believing it - people who have NEVER done the least investigative work to determine if this amazing statement is true or not!

Rest assured, it is not.

Among the various "toys of the rich" Napoleon enjoyed in his lifetime was a 500 acre estate in the Catskills Mountains, entertaining with hundreds of guests in attendance, and 2 Rolls-Royces. Not to mention that - in his final years - he endowed and left to posterity a positive foundation that bears his name, The Napoleon Hill Foundation.

This is not to say that in his fledgling years he didn't encounter adventure and adversity. He did. Remember, he was a hillbilly boy from the likes of Butcher Hollow (pronounced "hollar"). And he had a few adventures as an adult, too. But he did practice what he preached.

One of the things he preached was PERSISTENCE. The need for that, presumably, is that adventures come in the lives of all people, especially those working to achieve great things. He discovered this to be an absolute necessity in the lives of those who make it to the top.

All who have studied those who have achieved and coached those who would achieve agree on this basic truth.

The Roman senator, Seneca, said "It's a rough road that leads to the heights of greatness."

The medieval King Arthur, dispatching Sir Percivale out to find the Holy Grail warned him, "Wherever the Grail lies, the way to it is roughened with strife."

Life was not different for Napoleon Hill than it was for the 500 very rich individuals he studied and used as the basis of his landmark work, Think and Grow Rich.

One of the adventures of life, for instance, that took the wind out of his sails in one of his million dollar earning years was the entry of the United States into World War II (WWII). The U.S. passed a law that there could be NO non-essential usage of paper. He was not the only author whose royalties sucked up overnight.

Wouldn't it cause you some fancy footwork if your primary income stream was legislated out of existence with no phase-out period?!!

Rest assured... We DO know he earned millions of dollars. That's public record. Although, because of his astute financial planning (he could afford financial advisors, mind you), we don't know exactly how much his estate was worth at death... However, we DO know he died extremely well-off.

The truth is, that those who say Hill died broke or penniless are, at best, gullible people presenting misinformation they've heard and haven't bothered to check out, or, worse, distorting it (or lying about it) like the unnamed marketing guru who is the most traceable source for this unfounded myth.

Now you know the truth.

Hill died a very wealthy man, after a lifetime of contribution that continues to this day.

May you do as well. R.I.P.

Case closed.

=================================================================

Ted Ciuba, Certified MasterMind Consultant, a leader in the human potential field, helps entrepreneurs, salespersons, and corporations discover and adapt their mindset to success. Among his other accomplishments, he modernized and empowered Napoleon Hill’s success classic, Think and Grow Rich, “the book that launched a million millionaires". To discover The NEW Think and Grow Rich, to find out more about Ciuba, how he can help you, and to collect $297 worth of free gifts visit www.HoloMagic.com

Publishers and website owners - You may freely use and publish this article as long as you publish it in its entirety, including the resource box.

 

There is no substitute for persistence! It cannot be supplanted by any other quality! Remember this, and it will hearten you, in the beginning, when the going may seem difficult and slow.

“Bravo!”

Those who have cultivated the habit of persistence seem to enjoy insurance against failure. No matter how many times they are defeated, they finally arrive up toward the top of the ladder.

Sometimes it appears that there is a hidden guide whose duty is to test postulants through all sorts of discouraging experiences. Those who pick themselves up after defeat and keep on trying arrive – and the world cries, “Bravo! I knew you could do it!” The hidden guide lets no one enjoy great achievement without passing the persistence test.

Those who can’t take it, simply do not make the grade.

The Way The Triumphant Pass

That being the case, you could rightfully determine to steel yourself to it, and endure the slings and arrows of outrageous Fortune, because it’s the way the triumphant pass.

Threat Into Opportunity

However, the science of NLP (Neuro-Linguistic Programming) has given us the concept of reframing – which really means nothing more than changing the meaning, usually done by changing internal associations with said event or condition.

So what could be disempowering – setbacks, delays, dishonesties, false affiliates, and adventures you encounter as you climb the ranks (you will encounter them, as they’re part and parcel of the human nature, visible in all parts and professions) – you reframe, recontext, reconceptualize into an empowering event, simply by changing the meaning of the event.

So often you hear me say this philosophy is not new. You find in my humble opinion, the best, most actionable presentation of the philosophy that’s ever been produced… And on this exact point you find Sun Tzu, in the oldest military treatise in the world, The Art Of War, talking about turning “misfortune into gain.”

Instead of negative setbacks, they become positive steppingstones and opportunities. For example, instead of a partner who “ruined you” by embezzling $200,000, you’ve got a cheap lesson, quick, in discerning character, so you can achieve all your goals successfully. Don’t you find yourself more jazzed when you’re tearing into opportunities than when you’re beset by problems?!

Events and conditions just are – the meanings you assign to them are within your complete control. Remember the philosopher-poet who says you are master of your Fate?… He’s talking about this… You are master of your ship, because you can choose how to drive your organism. Same winds, different direction.

You can take the events that discourage and defeat common people, and engineer and condition them to progress and motivate you.

Isn’t this what Edison did? Though many unenlightened laughed at his repeated failures and dissed his consuming interest in the light bulb as a folly, Edison saw nothing of the sort. What Edison saw with each experiment was progress.

Empowering difference.

The lottery of experiments began to talk… There’s more than one dimension to any complex problem… Don’t forget – Edison was entering entirely new ground! The message of the various elements and methods began to sound a message that Edison finally discerned. Without this effort and experimentation he never would have progressed to the breakthrough point.

The light bulb didn’t come about with no thinking. It took massive thinking. A lot of alpha time.

Do you see the absolute and utter difference between Edison’s attitude to repeated “defeat” and the ordinary person’s?!

I can’t remember, do you?... What did the scoffers contribute to society? We do know that through Edison came a quantum leap.

 

In Other Words

The leading personal achievement scientists reach the same conclusion…

How do you design an interpretation system that motivates people? Answer: help people frame the world as a series of opportunities rather than as a series of threats. (Weick & Browning)

Of all the virtues we can learn, no trait is more useful, more essential for survival, and more likely to improve the quality of life than the ability to transform adversity into an enjoyable challenge. (Csikszentmihalyi)

Embrace Adventure

So if this is the most useful trait, essential to success, why don’t you simply embrace adventure?

This frame makes the necessary quality of persistence easy. It’s connecting with your goal, quest, and definite chief aim with intensity of purpose. There’s no strife – there’s passion.

There’s no discipline required, in the conventional sense of the word – you’re in passion. There are no failures, there’s engagement, and calls on your prowess.

Problems aren’t something to be avoided, but opportunities for you to turn to advantage and abundance. Misfortune into gain.

It’s always been the way of the hero.

Don’t expect smooth sailing all the time! It’s the Law of Nature – like the Law of the Seas – it’ll never happen.

Rather seek to become competent to navigate any sea, any airspace, and any situation you find yourself in with grace and success.

Isn’t this the kind of pilot you would prefer to have if you were about to take off in turbulent weather? Or would you prefer a pilot unseasoned by adversity? Or, worse, one who loses it when things get turby?… Hmmm...

It’s The Pathway To Success

Enter into the fray with gusto! Resolve to be bigger than every challenge, setback, delay, or disappointment. When those skirmishes, defeats, and dark days come, relish in the punishment, embracing it as a spur to greater effort. Don’t just attempt a feigned effort at enjoying the adventures – really enjoy them!

Want a good reason?… It’s the pathway to success.

Those who can “take it” are bountifully rewarded for their persistence. They receive, as their compensation, whatever goal they are pursuing. That is not all! They receive something infinitely more important than material compensation – the knowledge that every failure brings with it the seed of an equivalent advantage. Nay, according to the Law of Growth and multiplication, it delivers the opportunity of a leveraged advantage!

Ted Ciuba is a leader in the human potential field, America’s Foremost Internet Marketing Consultant, original founder of World Internet Summit, and author of the bestselling book, The NEW Think and Grow Rich. He helps people find, define, and empower their passions, harnessing them to make money: to transmute their intangible desires into real money. To find out more about Ciuba, how he can help you, and to collect $297 worth of free gifts visit www.HoloMagic.com

 

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Publishers and website owners - You may freely use and publish this article as long as you publish it in its entirity, including the resource box.

I heard that Joe Karbo, author of The Lazy Man’s Way To Riches, wasn’t making his money off of his book. When I first heard that, I, being marketing naïve, like most people, just couldn’t see how that could be possible.

Then, in 1994 I entered the marketing world. Do the math. Full page ads aren’t cheap. Then there’s the cost of the book itself, plus shipping and handling. There’s not much, if any, money left after direct expenses are covered.

Ah! He was selling the names to other marketers who wanted the kind of prospects – positive-minded business opportunity seekers – that he was gathering! Yes, I see it!

Then I responded to an ad about how to make money sitting at home in your underwear. If you’re a fan of direct response marketing, you’ll recognize this as Jeff Paul’s famous book. Again, a $10 book. Having purchased the book, I saw that it led straight to an offer to purchase his course (basic and advanced, of course) that instructed you HOW to do what you’d just read about.

Wow, the message was ringing as clear as a bell! That course cost hundreds of dollars – so that was where he was making his money! He was using his book to get qualified leads! Further, because his book, unlike Karbo’s, was a cheap, ratty “product” (aside from the content, mind you), he was probably breaking even on his ad costs. This meant that people were PAYING him to receive his message! And those who paid covered his costs of advertising, production, shipping, and handling, so that the money he made on the backend was really his. The big money.

Now I was on to something.

By this time I had enjoyed some good success in the new “Internet markeing” field myself, and was considered somewhat of an expert by others who were still struggling.

So I followed the formula (with my own twist, of course). I put together a marketing course which, at the time, was a leader in the new marketing medium, Mail Order in the Internet Age. I put it together in two parts, the “System” and, for those who wanted my mentoring, the “Protégé Program”. (That’s the basic and the advanced versions.)

That made writing the book very easy. I simply pulled from the course. Of course, the book told more what to do than how to do it. The book gave some very convincing case studies, backed up with actual figures, of the kind of money one could make. Those who were hooked had to buy my course to figure out how to do it…

Unlike Jeff Paul who HAD to sell off of ads, I designed my book as a quality book that made a genuine contribution to the reader and looked good. This was so the book stores, who do make their money selling books, would pick it up, effectively making my lead generation costs zero.

The strategy worked. The book sold briskly through bookstores, and everyone who read through to the end was a hot prospect for what I was offering.

This strategy was using the book as a business card, getting leads that didn’t cost me anything, then making good money when a book buyer invested in the offering at the end.

The process worked so well that I repeated it with the Amazon.com #2 best-seller, How To Get Rich On The Internet. Same thing. In the back end I offer the How To Get Rich On The Internet HomeStudy System. Both books are still in circulation, and we get orders for both products even today.

Which is another thing I like about a book – it has a longer life cycle than an ad in a monthly business opportunity magazine or card deck.

Don’t get me wrong, both books made a genuine contribution to knowledge. (Though, because they were on such a timely subject, parts of both books are outdated.) However, the strategy was to sell my backend products to make money.

I certainly discovered something else. I call it the “glow factor”. It’s about expert credentialing. It’s about being recognized as “someone”. It certainly happened (correction: happens) to me… As well as to the other authors I know. As an author, people look up to you. It helps you way beyond the offer at the back of the book. It makes you someone they should listen to. In a commercial sense, this means your prospects are “pre-sold”.

Building trust and credibility with a prospect is the first and most important hurdle a salesperson must clear. If they don’t trust you, they won’t buy from you. A book makes you an authority. (Do you note the very word “author” inside the word “authority”?)

So my strategy with my most recent release, The NEW Think and Grow Rich, a radical modernization and empowerment of Napoleon Hill’s monumental success classic , the original Think and Grow Rich, is different yet from the strategy of the former two. With the first two, I actually used the book to sell my backend products.

The NEW Think and Grow Rich is conceived differently. Sure, it drives people to my website, you’d better believe that… And there is a catalogue of products available in the final pages… But the book is designed to deliver high-value content only. The book is designed to help people, with the content of the book itself, rather than forcing them to get the backend course to be able to work the system.

People want experts. I went straight for the credibility and authority angle in this book. Because of how well presented the book is, people are attracted to the products, seminars, coaching and mentoring I offer. I am in high demand as a speaker. All because I stand out in a crowded field because I have a book.

Yes, I have actually made money from book royalties, but it pales in comparison to the huge sums it has opened the door to. If all the money I received from my books was from royalties, you better believe I’d still have my day job.

You don’t make money with a book – you make money because of your book.

Ted Ciuba is a leader in the human potential field, America’s Foremost Internet Marketing Consultant, original founder of World Internet Summit, and author of the bestselling book, The NEW Think and Grow Rich. He helps people find, define, and empower their passions, harnessing them to make money: to transmute their intangible desires into real money. To find out more about Ciuba, how he can help you, and to collect $297 worth of free gifts visit www.HoloMagic.com

 ==================================

Publishers and website owners - You may freely use and publish this article as long as you publish it in its entirity, including with the resource box.